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Brooks Goes Green
In July, Brooks will launch its new Trace 8 which is the first shoe of its kind to help the environment. Get paid to be green! Bring in a printout of this page into your local Runners Roost with a pair of old shoes to recycle, buy a pair of Brooks® shoes and get $10.00 in the month of June.
How does BioMoGo work? Traditional Ethylene Vinyl Acetate (EVA) midsoles last up to 1,000 years in a an enclosed landfill. BioMoGo turns into reusable byproducts in about 20 years. They added a non-toxic natural additive to their midsoles that anaerobic microbes find irresistible. When BioMoGo lands on their imaginary dinner plates -- deep inside a moist, enclosed landfill – they munch it into biodegradable nutrients 50 times faster than traditional athletic midsoles. By 2028, Brooks alone will save 29.9 million pounds of landfill waste.
How does BioMoGo work? Traditional Ethylene Vinyl Acetate (EVA) midsoles last up to 1,000 years in a an enclosed landfill. BioMoGo turns into reusable byproducts in about 20 years. They added a non-toxic natural additive to their midsoles that anaerobic microbes find irresistible. When BioMoGo lands on their imaginary dinner plates -- deep inside a moist, enclosed landfill – they munch it into biodegradable nutrients 50 times faster than traditional athletic midsoles. By 2028, Brooks alone will save 29.9 million pounds of landfill waste.